Markup to Selling Price Calculator
Turn a cost and a markup percentage into the selling price, the profit per unit, and the resulting margin.
How it works
Price = cost × (1 + markup% ÷ 100) · Margin % = (price − cost) ÷ price × 100
Markup is the percentage you add to your cost to set the price, so the price is the cost multiplied by one plus the markup fraction. The margin — profit as a share of the selling price — is always a smaller percentage than the markup, because the price is bigger than the cost. Knowing both prevents the classic error of setting a "50% markup" and assuming you keep 50% of the sale.
Worked example
A product that costs $40 with a 50% markup sells for 40 × 1.50 = $60. The $20 profit is a 50% markup on cost but only a 20 ÷ 60 = 33.3% margin on the price.
Frequently asked questions
How is markup different from margin?
Markup measures profit against cost; margin measures the same profit against the selling price. Since the price exceeds the cost, the margin percentage is always lower than the markup percentage.
How do I hit a target margin instead of a markup?
Use price = cost ÷ (1 − margin). A 33.3% target margin on a $40 cost needs a price of 40 ÷ 0.667 = $60, which happens to equal a 50% markup.
Does a 100% markup mean I double the price?
Yes. A 100% markup adds the full cost again, so the price is twice the cost — that is a 50% margin.
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This calculator is for educational purposes. Double-check important results before acting on them.