Sales Target Calculator
Turn a revenue goal (a set amount or growth on last period) into units still to sell, the daily and weekly run rate, your current pace and projected finish, per-rep targets, and the deals, opportunities and leads your funnel needs.
How it works
Goal = amount, or last period × (1 + growth%) · Revenue remaining = goal − booked · Units needed = ⌈remaining ÷ price⌉ · Daily rate = remaining ÷ days left · Current pace = booked ÷ days gone · Projected = booked + pace × days left · Deals = ⌈units ÷ units per deal⌉ · Opportunities = ⌈deals ÷ win rate⌉ · Leads = ⌈opportunities ÷ lead-to-opportunity rate⌉ · Coverage = pipeline ÷ remaining
A revenue goal only becomes actionable once you translate it into units and a daily run rate. Set the goal as a fixed amount or as growth on the same period last time. Subtract what is already booked to get the gap, divide by the average selling price to get units, and spread those across the days remaining to get the pace you must hit — per day, per week and per salesperson. Rounding units up matters: you cannot sell a fraction of a unit and still clear the target. Enter the days already gone and the calculator compares the pace you need with the pace you have, and projects where you will finish if nothing changes. Working back through the funnel turns the units into deals, opportunities at your win rate and leads at your lead-to-opportunity rate. If you track an open pipeline, the coverage ratio shows whether it is big enough — at a 25% win rate you need about four times the gap.
Worked example
The goal is $100,000 and $60,000 is already booked, leaving $40,000. At a $250 average price that is 40,000 ÷ 250 = 160 units. With 20 days left, you need 160 ÷ 20 = 8 units a day, or $2,000 of revenue a day. Forty days have already gone, so the pace so far is $60,000 ÷ 40 = $1,500 a day. At that pace you would finish at $90,000, $10,000 short, so you need to sell 33.3% faster. At a 25% win rate the 160 deals need 640 opportunities, and at a 20% lead-to-opportunity rate that is 3,200 leads, or 160 a day.
Frequently asked questions
Why are units rounded up?
Because you cannot sell a partial unit and still reach the goal. If the math gives 159.2 units, you need 160 — rounding down would leave you just short of the target.
Am I on track to hit my target?
Divide what you have booked by the days gone to get your pace, then project it over the days left. If the projection is below the goal, the gap divided by the days left is the extra you need each day. The calculator shows both and the percentage increase required.
How many leads do I need to hit my sales goal?
Work backwards: deals = units (or units ÷ units per deal), opportunities = deals ÷ win rate, and leads = opportunities ÷ lead-to-opportunity rate. With 160 deals, a 25% win rate and 20% of leads becoming opportunities, you need 640 opportunities and 3,200 leads.
What is pipeline coverage?
Open pipeline value divided by the revenue still needed. A common rule is 3–4× coverage, because only a share of opportunities close; more exactly, you need about 1 ÷ win rate — 4× at a 25% win rate.
What if I use a range of prices?
Use your average selling price (total revenue ÷ units sold). If your mix is very uneven, run the calculation separately for each price tier and add the unit counts together.
How do I hit the daily run rate?
Compare the required pace to your recent actual daily sales. If the required rate is far above your norm, you likely need more leads, higher conversion or a bigger deal size — not just more effort at the current pace.
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Educational estimate, not financial advice.