Shot Conversion Rate Calculator
Work out a striker’s shot conversion rate — goals as a percentage of shots — plus shots needed per goal, the clinical-finishing stat scouts watch.
How it works
Conversion rate % = goals ÷ total shots × 100 · Shots per goal = shots ÷ goals
Shot conversion rate is the share of a player’s shots that end up as goals — the simplest measure of finishing. Elite forwards convert somewhere between 15% and 25% of all shots (and considerably more of their shots on target). A low conversion rate is not always poor finishing: it can reflect long-range attempts or difficult chances, which is why analysts pair it with expected goals to judge whether a striker is genuinely clinical or merely lucky.
Worked example
A forward scores 12 goals from 78 shots across a season. Conversion rate = 12 ÷ 78 × 100 = 15.4%, meaning roughly one goal every 6.5 shots — a healthy return for a striker taking shots from open play.
Frequently asked questions
What is a good conversion rate in soccer?
Across all shots, 10–15% is typical and 15–25% marks a clinical striker. Measured only on shots on target, the figures roughly double. Context matters — a player taking mostly close-range chances should convert at a higher rate than one shooting from distance.
Should I count all shots or only shots on target?
Both are used. All-shots conversion rewards shot selection as well as finishing; shot-on-target conversion isolates pure finishing once the keeper is tested. This calculator uses total shots — enter shots on target instead if you want the finishing-only figure.
How does this relate to expected goals (xG)?
xG estimates how many goals an average player would score from the same chances. Comparing actual goals to xG shows over- or under-performance; comparing conversion rate to chance quality does the same thing more simply.
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This calculator is for educational purposes. Double-check important results before acting on them.